This type of machinery
could be a star performer at all Southern African open cast mines reducing
costs drastically but the Business Development strategy of the Russian
supplier was a disaster.
It took Vam two long
years in South Africa to sort out things, win a complex
litigation case and reinstate the Russian manufacturer's ownership over the
equipment.
A very sad but an
educative example
of cross -cultural mismatch
in a Russia related business project and a text book lesson for all
Russian machinery exporters ( which they seem very reluctant to learn so far...
). |